People who love to garden or have mature fruit trees need an easy and direct way to deal with all of the excess produce that they will undoubtedly have year after year. TownSquare aims solve this by letting likeminded users trade or barter their excess fruits and veggies.
Client: MICA Staff
Role: UX Design and Researcher
Software Used: Asana, Photoshop, Figma
Product: IOS and Android
Timeline: 8 weeks broken down into an Agile environment
An individual with a garden or mature fruit tree, often feels overwhelmed about having too much of the one type of produce and needs to find a way to give or trade for another type but faces no easy way to do so past their friends and relatives.
The timeframe for this project will be 8 weeks and it will be managed in Asana. It will be separated into four phases and then broken down further into individual tasks to enable me to test each stage quickly and pivot where necessary.
-Not having a dedicated app or platform specifically made for produce
-Currently if you want to trade or get fruit from a neighbor you need to go out of your comfort zone to ask them in person.
-If you have an excess of fruit or vegetables you have only a few options
-Give it away to friends and family (limited to your network)
-Eat it all (can quickly turn unenjoyable)
-Let it go to waste
Target Augience
Demographics:
-Ages 30-65
-Homeowners who like to garden or have access to fruit trees
-iPhone or Android user
Behaviors:
-Frequent user of Offerup or other C2C marketplace platforms
-Hobbies include gardening, cooking or going to farmers markets
Key Stakeholders
Companies that would benefit:
-Facebook Marketplace, OfferUp and other C2C marketplace platforms
-Local nurseries looking to promote
-Restaurants wanting to buy fresh produce
-Farmers market stalls looking to promote or trade
Associations that would benefit:
-Organic Trade Association
-Organic Consumers Association
Client: MICA Faculty
